WINDmobile Gets Set To Blow into Canada
By now, you may have started to hear about WINDmobile, a telecommunications start-up trying to join the bridge game that Dr. Bell, Aunt Telus, and Mr. Rogers have been playing for far too long. While all three elders haven’t got a clue about social media, WIND has already gotten a step up with them with a simple, yet hilarious youtube video campaign (see left). They are doing the Twitter and the Facebook as well (where’s twitter.com/rogers, may I ask?) as well. But the thing that has led me to preemptively jump on their bandwagon is their web page. It’s a gorgeous web 2.0 styled page that is community based.
I love that they are asking what they (as in the telecommunications industry in Canada) can do better even before they’ve started. The people-first approach is something that I believe in strongly, and I’ve always wondered why the honest sales guy doesn’t succeed. As far as I’m concerned, when you take care of the people, people will take care of you. For now, WIND Mobile has me sold that they are that type of company. WIND is pending a CRTC trial on October 29th that allows them to officially launch. Here’s hoping that us Canadians will finally get a company that gives a damn about the people. Don’t blow it, Canada!
